Digital Marketing involves all marketing efforts that use electronic devices or online platforms. It helps you gather new traffic for your business sales by reaching people looking for your services.
An average American invests his 12 hours each day using electronic media, and it’s impossible to deny the need for digital marketing with these numbers.
Since every website is unique, it’s essential to adopt a custom approach for an effective business strategy.
You will need more than just a strategy to conquer digital marketing.
Components of Digital Marketing
Digital Marketing has two main pillars-
- Online Marketing
- Offline Marketing
Online Marketing
The world of online marketing has evolved enormously, and today there are various approaches to advertise your website on the internet.
Six major categories of online marketing are:
Search Engine Optimisation (SEO)
SEO plays a huge role in digital marketing. Its role is to increase ranking so that the website becomes search engine friendly to drive traffic on the website.
Social Media Marketing (SMM)
Promoting a product or service on platforms like Twitter, Facebook, Instagram, and LinkedIn are great resources.
To engage the audience, share the content you’ve created, respond to the customer’s complaints, etc., are some ways of digital marketing strategy.
Content Marketing
The creation of well written, top quality, and relevant content to attract and provide valuable information to your targeted audience is called content marketing.
The popular types of content are blogs, videos, web content, E-books, emails, etc.
Native Advertising
It is also known as advertorials. Native advertising is placing ads in front of the audience to promote your valuable content that doesn’t distract or interrupt the customers.
Pay-Per-Click Advertising (PPC)
It is a marketing strategy in which advertisers pay a fee each time the users click one of their ads on Google’s search engine results page (SERP).
Rather than getting the visits organically, it’s an approach of buying visits to your website.
Email Marketing
Sending a commercial message to a group of people through email is usually known as email marketing.
Email marketing is useful, and for any marketing effort, it has one of the highest ROIs.
Offline Marketing
According to Internet World Stats, 78% of the US population is online. It still leaves approximately 70 million Americans to whom online marketing strategy can’t reach.
It creates opportunities to advertise through offline media channels.
The utilisation of offline media channels to promote any company’s services and products is known as offline marketing.
Offline marketing includes banners, radio advertising, television marketing, billboards, magazines, newspapers, banners, and business cards.
Conclusion
As you can see, even today, the internet is not the only place to gather success for marketers.
As no one wants to miss out on the web opportunities, offline marketing is still valuable equally because it’s a natural way to grow your business.
Although in online marketing, you can save more money and reach a more targeted audience than traditional marketing methods.
You can apply any of the tactics and take full advantage of digital marketing means to skyrocket your business.
Shivam Pandey is a professional content & copywriter with 6+ years of experience. He specializes in writing on technology, business, digital marketing, lifestyle, travel, etc. He works closely with B2C and B2B businesses providing web content & copywriting services.