Common Mistakes Businesses Make When Hiring a Freelance Content Writer

You have a heavy workload when you are running a business or a marketing agency. In such a case, you want someone who can handle different facets of your business. This is where outsourcing comes into the picture. But it may happen that you can commit serious mistakes when hiring a freelance content writer that can disturb your business growth.

To outsource all of your web content needs, you can hire a freelance content writer.

Sounds simple, right?

But it is not so easy to hire a genuine freelance content writer to represent your business, because it takes time to find the correct freelance content writer, who can represent and give a unique voice to your organisation.

There are some mistakes which any business should definitely avoid to find a genuine content writer & copywriter.

Here is a list of some of those mistakes and how you can avoid them:

Mistake 1: No Clue Why You Are Outsourcing 

Before you think of outsourcing, always make a detailed list of tasks that are related to your business and are time-consuming.

The whole purpose is to be sure if you need a freelance content writer or not.

It is essential that both parties do not waste each other’s time and are clear about what they want from each other.

Mistake 2: Not Checking the CV and Background

Nowadays, companies are hiring freelance content writers without bothering to check their CVs.

The hiring procedure is how they present the sample content. And, if the company likes the sample, they will immediately hire them.  

But it is common mistake companies or individuals commit because it’s not the right approach to hiring. That’s why you should always request the writer to email their CVs. 

Mistake 3: Hiring a Cheap Writer

It is the most common mistake business owners commit.

Hiring a cheap content writer to save your money leads to low-quality content.

Yes, lower rates are financially beneficial, but compromising with the content’s quality is not a good idea. 

Bad content won’t help you get a good rank of your website in the Search Engine Results Page (SERP). Google just loves quality content and so should you, if you want to make leaps and bounds progress in your business. 

So, your aim should be to choose a writer with a cost-effective price offer and who can deliver quality content.

Mistake 4: No Interaction with the Writer

A lot of companies hire freelance content writers without even speaking to them.

Communication is necessary, and before hiring, it is the company’s responsibility that they should speak to the writer with absolute clarity, and give complete details about the project. Also, be sure to get the updates once in a while on the progress made.

Mistake 5: No Contract

Not having a legal contract when hiring freelance content writers leads to a lot of trouble.

So, it is essential to have a contract between your company and the freelance writer that should include all these points:

1. Services the writer will provide.
2. Deadline.
3. Changes or revisions.
4. Response time.
5. Privacy.
6. Payment and collection Mode.

Mistake 6: Hiring an Inexperienced Writer 

It is the most common mistake businesses commit when hiring freelance content writers.

They think hiring a cheap, inexperienced writer will lead to saving their money, but this is totally a myth.

As you all know, experience matters. 

So, hiring an experienced writer can be a bit expensive, but it will be beneficial for your company’s growth in the long term. 

When thinking about your company’s growth you should think long term. Good content written by an experienced and expert freelance writer will establish the growth of your organisation for a long time to come.

Investment in good content will produce far better results in the long term for the growth of your business.

At no cost, you should compromise over quality content.

Conclusion

Committing the above-mentioned mistakes when hiring freelance content writer are common because, at the end of the day, nobody is perfect.

Follow this simple guide and avoid these mistakes when searching for a freelance content writer to get the best and cost-effective content.

If you’ve made any of these mistakes in your past, go through this guide and start correcting those past mistakes to build a good relationship with your freelance writer. 

If you need help with web content for your business, it’s always best to hire an expert freelance content writer & copywriter, USA. A freelance content writer & copywriter, India, can help you with blog writing, web content writing, ghostwriting, essay writing, press release writing, white paper writing, technical writing, email writing, landing page writing, web copywriting, SEO writing, digital marketing writing, sales letter writing, eBooks writing, business writing, health writing, education writing, lifestyle writing, travel writing, etc. A remote writer or a digital writer can enhance the visibility and rank of your website through quality content.