In 2019, a study published by Statista brought into light the increasing use of smartphones. As per the data, the number of smartphone users is projected to grow over 3.5 Bn by 2020.
This data by Statista also predicts that the trend of using a smartphone isn’t a fad or a short-lived hype. It is going to be a phenomenon, influencing the way modern users interact with each other and with businesses.
SEO is a Global Phenomenon For Digital Businesses
Online sales channels are booming. More businessmen than ever are leveraging the prowess of websites and mobile app to boost their brand exposure.
On the demand side, consumers are resonating well with the mobile shopping trend. This trend is encouraging businessmen to adopt strategies that can help brands stay on top of the search engine results.
In recent times, SEO is no lesser than an effective weapon that helps the king (content) rule over your leads. However, without SEO, a content piece may be reduced to a group of words out there with no sales potential.
Some marketers take SEO for granted. However, it’s worth noting that around 51% of the website traffic is attributable to organic search, as found by BrightEdge.
Google holds the pole position among other search engines and creates more lead generation opportunities through organic reach.
What Makes a Blog SEO-friendly?
You can write an SEO-friendly blog to boost your content marketing endeavours. Below are integral aspects that hold the potential to turn an informative blog into a cash cow:
- Title: You know, you only have 5 seconds to grab the attention of your target audience. Develop a catchy title for your blog. Try to keep your title under 12 words.
- Opening Paragraph: Use the main keyword at least once in the introductory paragraph. Use of secondary keyword has proven benefits in this section of your content.
- Body: Check your readability score after writing your content. Complete of the sentences under 20 words. Use listicles and bullet points to make it easy for your readers to scan through the content.
- Image: Include at least one image that can add value to your content.
- Conclusion: Tell your readers what they should do with the information they have received from the blog.
Which are the Top 4 Factors Influencing the Local SEO Ranking?
Now that you know building blocks of an SEO-friendly content, let’s take a look at the local SEO ranking factors:
Mention Accurate Business Information on Google
Google needs up-to-date information about your business to pass it on to leads. Having accurate business information in your local listing can help your website rank high in the search engine result.
When moving out of your business location, the first thing you should do is update your address and contact details.
Your Website Rank Will Depend on Location of Your End Users
Proximity is important for your business if you want to make it on the top of the search engine result. Consumers in the U.S. will see your website in the search result if your business is located in the U.S.
According to the latest guidelines, Google provides local searches of businesses that are near end users. Ensure to use keywords as the name of your region to have a successful run in the search engine result.
Ask Your Customers to Review Your Business
These days, ratings and reviews influence the buying behaviours of consumers. Having good reviews increase consumers’ trust in your business and helps you gain better exposure in the search engine results.
On the other hand, poor reviews can adversely impact your SEO ranking. This is directly related to the service that you offer. So, follow a qualitative approach to earn customer satisfaction and, in turn, positive reviews.
Keep Close Tabs on the Behavioural Signals
Your Google Analytics can tell you a lot about the emotion that your consumers have regarding your business.
Crucial parameters that indicate right behavioural signals include check-ins, click-through-rate, bounce rate, clicks to call, and more. You can monitor these behavioural signals to have a better local SEO ranking.
If you happen to see that the parameters above are low on performance, rework on your content. Try to make it as user-friendly as possible.
All-in-all, optimise your content to make it engaging and publish it back on the website.
Key Takeaway
The SEO trends set by Google are susceptible to changes. Google introduces newer SEO trends to help end-users get what they are looking for.
In such cases, a failure to keeping abreast with Google’s SEO norms can impact your business. However, rest assured, we can assist you in your business’ forward scramble.
Do you know of any such crucial local SEO ranking factor? Let us know in the comment section below.
Shivam Pandey is a professional content & copywriter with 6+ years of experience. He specializes in writing on technology, business, digital marketing, lifestyle, travel, etc. He works closely with B2C and B2B businesses providing web content & copywriting services.