If you have just finished designing a new website for your online business or redesigned the old one, then you must hire a good freelance content writer or copywriter to produce fresh content or copy for each page.
It will help you engage more web users and drive traffic to your business through organic search results.
In case you don’t know the ABC of content writing, and still want your website or event content to be unique, impressive, and usable to readers, it is wise to seek the help of a good quality freelance content writer or copywriter.
The writer will no doubt specialise in the required areas of writing (creative writing, blog writing, digital writing, technical writing, landing page writing, web copywriting, ghostwriting, etc.) And will do justice to your content requirements.
If you are stuck up and are having difficulties in selecting an expert copywriter or freelance content writer in the market, we have come up with a few exclusive tips to help you hire a good one from so many.
Why Hire a Freelance Copywriter or Freelance Content Writer?
A content writer has expertise in writing a specific type and style of content; website content, blog posts, white papers, E-books, academic writing, health articles, travel articles, and much more.
However, a copywriter is normally good at writing business sales copies starting from emails, newsletters, and landing pages to promotional materials that would invoke emotions among readers and make them take action immediately.
Good quality content writers and copywriters already know the craft of writing exceptionally unique content that engages customers, investors, leads, investors, and shareholders while focused on generating more sales and revenue.
When your content writer or copywriter is a freelancer, you can save both time and money on an in-house writer, getting outstanding content that satisfies you and your audience.
Qualities of a Good Freelance Content Writer or Copywriter
It is not so easy to differentiate good freelance content writers from average ones.
The good copywriters are multi-talented and master in generic to advanced writing fields.
In today’s marketing-oriented business world, freelance content writers would be judged to be good ones if they have the following qualities:
- Ability to follow clients’ instructions and work without any guidance
- A tight hold on grammatical context and English language (US and UK)
- Ability to convey feelings and messages in a relatable manner
- Ability to cross-check, edit and maintain the rhythm that works for the audience
- Ability to meet a given deadline
- Creates unique (plagiarism free) and engaging content
- Ability to write in various tones and styles apt for the targeted market
- Ability to write on a wide range of topics
- Deep analysis and research mind
- Knows about SEO and use of keywords
How to Hire a Good Content Writer or Copywriter?
Content writers can be lifesaving for your content needs. Hiring a freelance content writer or copywriter is an economical and effective option to continue with content production and realise your marketing goals in the digital arena.
If you are looking for a freelance copywriter or content writer and are yet to reach a good one, consider the following things.
Spend some time figuring out what exactly you want from the content writer and include those points in the job ad.
Contact Fluent and Experienced Writers
Never and ever contact inexperienced and inefficient writers as they will kill your time. Ask for CV and previous sample work. A good content writer will always have a portfolio ready to show you what and how well they can write. Also, take into consideration their grammatical knowledge and language expertise.
See the Comfort & Readiness of the Content Writer
Is the copywriter comfortable with your requirements and ready to adapt to your changing demands from time to time?
The freelance content writer will work away from you, and you can’t always guide him/her to match your tone or style. So, the writer should have that ability in him or her to work without guidance.
Check How Smartly the Writer Follows Your Instructions
It will be good if the copywriter follows your project instructions and advises you on amazing ideas to make the content highly productive for your readers as well as business.
Take the time to confirm that the writer is fast and smart to grasp your project details and can follow the instructions until the end of the journey.
Look for the Writer’s Commitment to His/her Previous Clients
A good freelance content writer should not go back to the agreed delivery time, despite having other client commitments.
A copywriter who is vocal about the budget, deadline, etc., from the very beginning will be sincere and serious.
You can also go through his/her ratings, reviews, and testimonials by previous clients to be sure that you are going to hire a good freelance writer.
Is Your Budget Acceptable to the Content Writer?
Try to negotiate right, but not hard with the content writer.
If you want a good freelance content writer, you will have to offer a decent amount. Consider it as an investment in your business. And it is more likely to get accepted by the writer who will happily spend a great deal of time to create the right copy for your business.
Sign a Short-term Contract
If you are not very sure how good a content writer is, consider signing a short-term contract to judge his/her work and extend the contract later.
Good quality freelance content writers are abundant if you already know how to recognize them and where to find them.
Hiring a good content writer is going to be easy the moment you start posting your ad or checking the writer profiles on LinkedIn, Fiverr, and other similar sites.
Post a freelance writer’s ad for your company today and get responses pouring in within a few seconds.
If you need help with web content for your business, it’s always best to hire an expert freelance content writer & copywriter, USA. A freelance content writer & copywriter, India, can help you with blog writing, web content writing, ghostwriting, essay writing, press release writing, white paper writing, technical writing, email writing, landing page writing, web copywriting, SEO writing, digital marketing writing, sales letter writing, eBooks writing, business writing, health writing, education writing, lifestyle writing, travel writing, etc. A remote writer or a digital writer can enhance the visibility and rank of your website through quality content.
Shivam Pandey is a professional content & copywriter with 6+ years of experience. He specializes in writing on technology, business, digital marketing, lifestyle, travel, etc. He works closely with B2C and B2B businesses providing web content & copywriting services.