By the end of 2020, the content marketing industry will be worth $400 billion, and in the US, 10% or 3.17 million people will be active bloggers and technical writing will be one of the most dominant sectors.[/caption]
Nowadays, 3 out of 4 internet users read blogs regularly, and for marketing strategy, 86% of content marketers use technical writing blog posts.
What is Technical Writing?
The technical blog is similar to other blogging types, with the major restriction being an exclusive focus on technical topics. It is an excellent way to share your skills while creating a potentially valuable readership.
Technical blogging serves the techies who distribute technical knowledge and entrepreneurs who use blogging and technical content as a marketing tool to build reports related to their business.
According to Google, Technical writing comprises:
- Technical Reports
- Guides and User Manuals
- Press Releases
- White Papers & Case Studies
- Executive Summaries
- Product Descriptions
- Proposals
- Reports
- Websites
While the characteristics of technical blogs and non-technical blogs are the same, so to have your technical content reach a wider audience, refining your blogging technique will help in this.
Following are the key aspects that one should take care of while writing technical content:
Structure
Each time you write a new blog, always make sure that the structure should make the instruction easy to scan for the readers.
When you are writing about a technical topic, a simple structure with plenty of white space is essential.
Imagine if you fill lots of specific details in each paragraph, your reader will get exhausted quickly. Adding white space in technical blogs and articles enhances the readability and helps people understand better what they are reading.
Follow a familiar layout structure that’s easy on the eyes, and readers will enjoy and appreciate it.
You should include:
- An introduction, which clarifies and illustrates what’s to come.
- A logical and attention-grabbing heading is a must.
- Use a set of numbers to list items or you can also use bullet points.
- Close the information you’ve presented with a conclusion.
- You can also add a Call to Action (CTA).
- Invite questions on the blog for readers.
Title/Heading
When writing a technical blog, the title must be specific.
The title needs to promote the article without making a hype of it.
To make your title more captivating, adopt these three ways:
- To make your title look more engaging, you must include eye-catching numbers in the blog.
- Specific title names are best for technical blogging.
- Make it clear whether the type of content you’ve written is a review or research or a how-to guide.
Research
While writing a technical blog, originality is very important.
Good research is necessary for finding sources to back up your claims.
If you are an expert in a particular topic, you can still research for something new to update the content.
Know Your Audience
If you don’t know your audience, you’ll have no idea how to structure your post.
Knowing your targeted audience helps you with your SEO because you’ll learn what the audience wants and you can deliver content accordingly.
Conclusion
Writing about technical topics is not so different, but one thing you have to keep in mind is that it should be written in a language that is simple and easy-to-read, with step-by-step clarity so that even a layman can understand complex topics.
The sources to be used need to be of high quality because there is a lot of competition (as a lot of content is already out on the web), and it’s not easy to stand out from the crowd, but quality content will always rank on Google.
If you need help with technical writing, it’s always best to hire an expert technical writer, USA. A freelance content writer, India, can help you with technology writing, web content writing, ghostwriting, case studies writing, press release writing, white paper writing, technical writing, Artificial Intelligence writing, SaaS writing, software writing, SEO writing, digital marketing writing, etc. A remote writer or a digital writer can enhance the visibility and rank of your website through quality content.
Shivam Pandey is a professional content & copywriter with 6+ years of experience. He specializes in writing on technology, business, digital marketing, lifestyle, travel, etc. He works closely with B2C and B2B businesses providing web content & copywriting services.